Rec-Distill: An Industrial Distillation Pipeline for Large-Scale Recommendation Models

Large recommendation models have demonstrated substantial potential gains under scaling laws, yet these gains are difficult to realize in industrial recommendation systems because real-world deployment requires lightweight models with strict serving efficiency and latency guarantees. This creates a fundamental gap between offline model scaling and online deployment. In this work, we present Rec-Distill, an industrial distillation pipeline that transfers the performance gains of large-scale recommendation modeling to efficient serving models. Rec-Distill combines large-teacher scaling with student-side transfer optimization through decoupled training, black-box distillation, debiasing mechanism, and a hybrid batch-streaming pipeline for dynamic recommendation environments. Across multiple recommendation and advertising scenarios on real-world platforms, our framework scales teacher models up to 24B dense parameters and 20K behavior sequence length, while enabling lightweight students to recover a substantial portion of teacher gains, with distillation transferability exceeding 60% in the best setting. Extensive offline and online experiments further show that these transferred gains consistently translate into measurable business improvements under industrial constraints. These results demonstrate that Rec-Distill provides a practical framework for distilling large-scale recommendation models into deployable, cost-efficient serving systems, while also establishing a reliable path toward scaling recommendation models to even larger regimes in the future.

IAT: Instance-As-Token Compression for Historical User Sequence Modeling in Industrial Recommender Systems

Although sophisticated sequence modeling paradigms have achieved remarkable success in recommender systems, the information capacity of hand-crafted sequential features constrains the performance upper bound. To better enhance user experience by encoding historical interaction patterns, this paper presents a novel two-stage sequence modeling framework termed Instance-As-Token (IAT). The first stage of IAT compresses all features of each historical interaction instance into a unified instance embedding, which encodes the interaction characteristics in a compact yet informative token. Both temporal-order and user-order compression schemes are proposed, with the latter better aligning with the demands of downstream sequence modeling. The second stage involves the downstream task fetching fixed-length compressed instance tokens via timestamps and adopting standard sequence modeling approaches to learn long-range preferences patterns. Extensive experiments demonstrate that IAT significantly outperforms state-of-the-art methods and exhibits superior in-domain and cross-domain transferability. IAT has been successfully deployed in real-world industrial recommender systems, including e-commerce advertising, shopping mall marketing, and live-streaming e-commerce, delivering substantial improvements in key business metrics.

TokenMixer-Large: Scaling Up Large Ranking Models in Industrial Recommenders

In recent years, the study of scaling laws for large recommendation models has gradually gained attention. Works such as Wukong, HiFormer, and DHEN have attempted to increase the complexity of interaction structures in ranking models and validate scaling laws between performance and parameters/FLOPs by stacking multiple layers. However, their experimental scale remains relatively limited. Our previous work introduced the TokenMixer architecture, an efficient variant of the standard Transformer where the self-attention mechanism is replaced by a simple reshape operation, and the feed-forward network is adapted to a pertoken FFN. The effectiveness of this architecture was demonstrated in the ranking stage by the model presented in the RankMixer paper. However, this foundational TokenMixer architecture itself has several design limitations. In this paper, we propose TokenMixer-Large, which systematically addresses these core issues: sub-optimal residual design, insufficient gradient updates in deep models, incomplete MoE sparsification, and limited exploration of scalability. By leveraging a mixing-and-reverting operation, inter-layer residuals, the auxiliary loss and a novel Sparse-Pertoken MoE architecture, TokenMixer-Large successfully scales its parameters to 7-billion and 15-billion on online traffic and offline experiments, respectively. Currently deployed in multiple scenarios at ByteDance, TokenMixer -Large has achieved significant offline and online performance gains.

LONGER: Scaling Up Long Sequence Modeling in Industrial Recommenders

Modeling ultra-long user behavior sequences is critical for capturing both long- and short-term preferences in industrial recommender systems. Existing solutions typically rely on two-stage retrieval or indirect modeling paradigms, incuring upstream-downstream inconsistency and computational inefficiency. In this paper, we present LONGER, a Long-sequence Optimized traNsformer for GPU-Efficient Recommenders. LONGER incorporates (i) a global token mechanism for stabilizing attention over long contexts, (ii) a token merge module with lightweight InnerTransformers and hybrid attention strategy to reduce quadratic complexity, and (iii) a series of engineering optimizations, including training with mixed-precision and activation recomputation, KV cache serving, and the fully synchronous model training and serving framework for unified GPU-based dense and sparse parameter updates. LONGER consistently outperforms strong baselines in both offline metrics and online A/B testing in both advertising and e-commerce services at ByteDance, validating its consistent effectiveness and industrial-level scaling laws. Currently, LONGER has been fully deployed at more than 10 influential scenarios at ByteDance, serving billion users.